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Computer and Information Technology
Advertising & Marketing

The Path To Finding Better

Proper Identity Management on Online Platforms

The internet is a very important platform for human beings the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. Most of us use the internet for advertising products and services. There are those who build brands using online presence. Others actually build personal names as brands online. Creating of a brand from your own name starts with creating an online profile.

Creation of an online identity is an easy task. Management of the profile is however not as easy. This is because from most search engines, when your name is searched, everything about you is revealed. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This is where the problem arises. You want only some parts of your life revealed. How do you ensure that this happens?

Online identity management is a field that works hand in hand with search engine optimization. The advantage of using search engines is that you are in control of determining what appears. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is when it comes to selling products online that are also sold by competitors.

The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. He was involved in legal cases in court. Most information about him and his life was revealed due to the court case. His images were not spared either. The problem arises when it comes to searching the person. When you search him, what appears is information about his legal problems. Part of the information are photographs of the person while in custody.

From Michael Bullard situation, there is a problem. Can Michael dictate what appears when his name is searched? Can he filter what appears? There is a solution to this. This is through optimization of what appears online. With optimization, you determine what details are viewed first when your name is searched.

Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.